Wet & Wild PhotoFocus Foundation | Review

Wet & Wild PhotoFocus Foundation | Review

Wet’n Wild created this foundation to give your face the #nofilter look. Apparently this foundation was tested under 7 different lighting conditions. In every set condition, this foundation was able to perform extremely well and gave no flashbacks (white particle reflection) during photography.

The Wet’n’Wild PhotoFocus Foundation comes in the usual 30ml size in a cuboid glass bottle. It has got no pump but does have the next best thing attached to its cap – a spatula. In fact I have realised that I like having a spatula more as it helps me scrape out every bit of remaining product in the bottle.

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

  • High-performing, breakthrough formula

  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash

The foundation is not fragranced so the only thing you’ll probably smell is the ingredients, which may not be very pleasant for some. For me, I do not find it overwhelming. In fact the smell dissipates within seconds of application.

This foundation provides a medium coverage and it is highly buildable, so you can achieve medium-high to full coverage. The formula is so good that it has provided this foundation with such consistency that it just blends away like a dream. This foundation works well with most of the equipments – brush, sponge or your fingers. I personally prefer using a sponge with it.

This foundation gives a semi-matte finish and it manages to set within minutes of application.   It feels super light on face and you will never get that heavy feeling that you might with some fuller coverage foundations.

I personally have been loving this foundation. It has not only replaced my other favourite drugstore foundations, I may even be preferring it over my higher end ones.

It is pretty long lasting and stays put on face. I don’t really feel the need to set it with powder on top, especially during these dry winters.

If you really twist my arm, I would say it does have a propensity to cling to dry patches. Otherwise, this foundation is my new holy grail. If you ask me, this foundation comes Highly Recommended.

Price  -INR599

Purchase at – NYKAA


Note - Wet n Wild is a Peta-certified, cruelty-free brand.Though not 100% of the products are vegan, but the brand is striving towards making them all vegan friendly!


Shubha Juyal