Of course, I caved in! The Abnormal Beauty Company, and especially its line “The Ordinary” is probably the most hyped skincare brand launch of the year 2017.
The first time I saw/heard about this brand was while watching a FleurDeForce video specifically focused on this particular range. It was not sponsored so obviously caught my fancy.
I ended up buying 3 products from the range – 2 serums and 1 moisturiser, namely :
I have been using these for past week now and I already like the results. The Hyaluronic Acid serum is tremendously hydrating. I am already seeing a subtle change in the texture of my skin after using the Retinol serum for past 7 days every night. I will surely update with a proper review in a months time, but so far, these products are bang on target!
The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.
Purchase at – ASOS