Rimmel Brow This Way | Brow Styling Gel

I bought Rimmel’s Gimme Brow as soon a sit was made available on FeelUnique.com as soon a s it was made available there. FeelUnique is one website that I stalk almost daily for new drugstore releases in UK, that should be available in India, but for some reason aren’t.
On the time of its release, Brow This Way was touted as a dupe for Benefit’s Gimme Brows. That became a major selling point and later, the reason of the super success of this product.
Although, those who have used Benefit’s Gimme Brow, know that there are major ergonomically differences, basically linked to the wand/brush. The brush in Gimme brows is smaller and fits every brow size perfectly, the brush in Brow This Way is way bigger and might require a bit of practice before you can use it with ease. 
Another difference is the formula, Gimme Brows supposedly has little fiber flexes that help increase the volume of your brows giving them a denser look. The formula of Brow This way is a basic tint and gel for your brows, and that is all. 
That being said, I never felt any increase in volume of my brows nor I felt any “fiber” in my Gimme Brows soโ€ฆthat is that!
Another point, the price. Gimme Brows is almost 7x more expensive than its Rimmel dupe. 
I am in love with this product. It is affordable and a perfect replacement for Gimme Brows. I will say I struggled with its huge brush initially, but as I got a hang of it, there was no going back to Benefit’s Gimme Brows. 
It gives your eyebrows a kick of extra colour that makes them look denser. The gel formula is great, it keeps brows in place and does not crumble or fall off on drying.

The only minus that I can come up with right now is availability in India. I got mine from FeelUnique.com.

Price – ยฃ3.99

All in all, a must try product. Great value and quality for the price. Check out FeelUnique.com for availability.

  • Alexandra

    This looks so similar to the Benefit Gimme Brow but it's so much cheaper ๐Ÿ™‚ definitely need to check it out x


  • thanks for the review and letting me know about the availability on feelunique website
    me gone check out

  • I've always wanted to try out the gimme brows because of the cute, small brush ๐Ÿ˜› Wish this one too had that brush though it seems like the perfect dupe
    xx | My Recent Post

  • Natasha

    I will have to try this for sure, ATM I use the benefit gimme brows and occasionally a palette for my brows ๐Ÿ™‚ xxx let us know how you get on with it x Check out my latest blog post at http://xbeyoutifulx.blogspot.co.uk !! Xx followers are desperately needed xxxxx

  • Me too..and I live Gimme Brows..Just the price isn't too attractive ๐Ÿ˜›

  • It is!..You should try it out sweets

  • lol..! <3

  • yep..more affordable..that is what sold me on this one!

  • Alexandra

    I bought this a few days ago but I still haven't used it cause I want to finish my other one first ๐Ÿ™‚ I'm so glad you loved it, I can't wait to try it out as well! x